MADISON – Wisconsin Business World – a program of WMC Foundation – announced on Monday the winners of the Spring 2024 Innovation Competition. The twice-annual contest, sponsored by Kwik Trip, tasks students to innovate a new product for the Kwik Trip convenience stores, create a marketing plan and present the idea in the format of their choice.
The winners of the Innovation Competition:
Sachi Makani – 9th grade – Grafton Senior High School
Sophia Tucker– 10th grade – Logan High School
Nevaeh Flesch and Capri Lapacek– 10th grade – Poynette School District
“This contest is a great way to foster problem-solving and creativity in students and push them to see their own capabilities,” said Senior Director of Wisconsin Business World Michelle Grajkowski. “We loved getting to see what all the entrants came up with, and were especially impressed with Sachi, Sophia, Navaeh and Capri. Congratulations!”
Wisconsin-based Kwik Trip is a leader in vertical integration, manufacturing and customer care, giving students an opportunity to create a wide array of products. This year’s winning entries included Kwik Mix, the Kwik Trip Food Truck and KwikCakes. Each entry included a presentation on the product and a marketing strategy identifying a target audience and explaining how the product would increase consumer sales.
“We appreciate the opportunity to partner with Wisconsin Business World to support student innovation,” shared Kwik Trip’s Industry and Trade Association Manager Joe Zietlow. “These students are observant, creative and capable. We were impressed with each of the entries!”
The contest was open to Wisconsin students in grades 6-12. The winners each received a $500 cash prize. The Fall 2024 contest is ongoing, and Wisconsin Business World and Kwik Trip are accepting nominations through January 10, 2025.
Wisconsin Business World educates students on business, entrepreneurism and the free market through its statewide competitions, Summer Camps, one-day programs, online curriculum and classroom presentations. The Business World message is simple: Business is a Force for Good.
More information about Wisconsin Business World and its programs can be found at www.wmcfoundation.org/wisconsin-business-world/.
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